I believe these are the best FTSE 100 shares to buy in 2021

first_imgI believe these are the best FTSE 100 shares to buy in 2021 “This Stock Could Be Like Buying Amazon in 1997” Simply click below to discover how you can take advantage of this. Matthew Dumigan | Tuesday, 12th January, 2021 Enter Your Email Address I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge!center_img In a stellar start to 2021, the FTSE 100 index rallied 4% in the first two days of trading after the Christmas break. Building on a strong early performance, the UK’s blue-chip index finished the week on a respectable 6,873 points.While the coming year undoubtedly brings several challenges to navigate, the UK’s macroeconomic outlook appears to have vastly improved. After all, with a swift rollout of the Covid-19 vaccine, businesses will be eager to return to familiar trading conditions.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…With that in mind, it’s feasible that we could witness a strong performance from UK equities over the coming year. As such, here’s a look at my selection of the best FTSE 100 shares I’d buy for 2021.UK shares with a positive outlook for the year aheadWhen it comes to hunting for the best companies to invest in this year, I’m keeping my eye on a few key indicators. For example, I’m seeking firms that have fared well over the previous year. That’s in spite of the unfavourable trading conditions. Considering this, companies such as Unilever, Ocado and Flutter Entertainment immediately spring to mind.In my view, the impressive performances of these companies demonstrates an element of business resilience, which will continue to be vital for businesses as they navigate the challenges of the coming year.As another example, take DS Smith, which is a British multinational packaging firm. Despite its classification as a cyclical business, the company weathered the crisis surprisingly well.As the analysts at Hargreaves Lansdown pointed out, this was primarily thanks to DS Smith’s exposure to two key sectors: e-commerce and consumer goods. This enabled the company to offset the impact of lower revenues in other areas of the business.What’s more, I reckon the firm’s extensive exposure to these two groups will continue to pay dividends in 2021. After all, the meteoric rise of e-commerce over the previous few years shows no sign of slowing down. Bearing this in mind, demand for DS Smith’s packaging could continue to increase.Cheap FTSE 100 shares that could be due a bounce-backIt comes as no surprise that certain companies have been hit particularly hard as a result of the pandemic. While the majority will continue to struggle financially over the coming year, I think 2021 looks set to be a year of strong recovery for several battered UK stocks.For example, think of Rolls-Royce and International Consolidated Airlines Group. Both rely on a healthy aviation industry, which has been lacking over the last year. As a result, both companies’ share prices are down by 54% and 41% respectively since the beginning of 2020.However, the vastly improving outlook in relation to Covid-19 means that a profitable 2021 isn’t exactly out of reach for either firm. Furthermore, thanks to both taking the necessary steps to shore up their finances, Rolls-Royce and IAG have strengthened their financial outlooks.All in all, for those who remain bullish about the recovery and growth prospects for the UK economy, investing in British shares that are trading far below their average historic valuations could be a lucrative long-term play. Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK owns shares of Flutter Entertainment. The Motley Fool UK has recommended DS Smith and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Image source: Getty Images Our 6 ‘Best Buys Now’ Shares See all posts by Matthew Dumiganlast_img

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