Planned Parenthood Federation of America (PPFA) raises $70,000 online in one day

Planned Parenthood Federation of America (PPFA) raises $70,000 online in one day Howard Lake | 21 March 2002 | News PPFA’s success occurred on 31 December 2001, bringing their online donations total for their end-of-year campaign to $380,000.The results were presented by PPFA Director of Direct Response Molly Smith Watson, and reported by Donordigital Online News. The end-of-year campaign promoted online giving in a number of ways. The direct mail appeal to donors included a post script which encouraged them to give online and before the end of the year. It provided a specific URL which helped the non-profit track responses generated from the paper appeal. The non-profit’s telemarketing campaign mentioned giving online. It also sent an e-mail appeal to 55,000 names. Advertisement The total raised online was $380,000, including one $55,000 gift. The average online gift, excluding this big gift, was $78.PPFA also revealed that its online-only donors includes one person who who has given two $10,000 gifts.  19 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis

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