Hispanic outreach: Language is not a barrier to growth

first_img 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Cultural awareness matters most to Hispanics, according to Vantage West CU.by: Adam MertzIf your credit union is considering how to better serve Hispanics in your region, the leadership team of Vantage West Credit Union’s outreach effort offers a valuable piece of advice: Don’t think of language as a barrier.“It’s important to keep in mind that most Hispanics speak English, and a significant number of them prefer to do business in English,” say Jill Casey, Vantage West’s assistant vice president of eCommerce and Public Relations, and Luis Soto, Hispanic segment marketing manager.So, address the language issue with Hispanics the same way you would any other member preference—with respect and sincere interest in offering them the products and services that best address their needs.“We recognized that communicating in Spanish with the Hispanic segment can help build a connection in some instances, but not every message has to be delivered in Spanish,” Soto and Casey say. “Sometimes, it’s more important to be culturally aware and inclusive.” continue reading »last_img

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