9 reasons why great e-commerce referral programs succeed

first_imgA well-run e-commerce referral marketing program will almost certainly deliver on its promises: low-cost customer acquisition, and the most efficient method to attract new customers.  At RewardStream we take time to educate our customers and prospects on the nuanced elements of a successful referral marketing program.   During the launch of a program, we help our customers understand some of the most basic and fundamental tenets of a good referral program.  The first six of these are:Usability – Making and receiving referrals should be easy.Value – The rewards should be meaningful.Equality – Both the advocate and the referee should be rewarded upon a successful referral.Immediacy – The rewards should be issued as close to the referral activity as possible.Simplicity – The rules of your referral program should be easy to understand. continue reading » 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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