A two-day conference on creating the identity and brand of Croatia starts tomorrow

first_imgThe conference will be opened by renowned experts in PR, corporate communications and branding – prof. dr. sc. Krishnamurthy Sriramesh from the University of Colorado, a scientist in the field of communication management, and prof. dr. sc. Dubravka Sinčić Ćorić, leader of the working group of the President of the Republic of Croatia for creating the identity and brand of Croatia. In addition, two round tables are held on the first day of the Forum. The first round table will stimulate discussion on whether Croatia can become a cultural, economic and political brand thanks to the presidency of the European Union in 2020, while the second round table will show how multinational companies see Croatia in the international environment. For the first time this year, the conference will have a student section in which 39 students from Croatian universities will exhibit 23 scientific papers in the field of public relations, communications, marketing and branding. The best student presentations will be awarded a special prize by a three-member expert jury. The conference will provide answers to the question of the extent to which communication is a key factor in establishing a national brand and how Croatia can use its own advantages to strengthen the country’s image and improve its promotion in the world. Scientists and experts participating in both days of the conference will try to contribute to the process of creating a unique Croatian brand, and the importance of their contribution will be confirmed by three special awards that will be given to individuals for overall scientific contribution to public relations and communication. Reviewed papers from this year’s Forum will be published in a bilingual collection of papers at the end of 2019. Papers with the best reviews will be found in a special issue of the international scientific journal Communication Management Review. Almost 300 scientists and experts in the field of communication management and related scientific disciplines participated in the previous editions of the Communication Management Forum. The third edition of the international scientific conference Communication Management Forum 2019, which brings together about 200 scientists and experts in the field of communications, branding, marketing and tourism, will be held on 10 and 11 May 2019 entitled “In search of a common denominator: communication, tourism, national culture and brand ”. During the two days of the conference, more than 140 scientific papers will be exhibited. Communication Management Forum 2019 is organized by Edward Bernays University College, a university that conducts study programs in communications and tourism, and partners. Source / photo: Edward Bernays College of Communication Managementlast_img

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